Above the Brand is a collection of photos of the buildings of Adelaide, but the photos are of the buildings above street level.
From a very young age I knew where to find Beehive Corner. Some of my fondest memories of being in town with my Grandmother, were of looking up at that beautiful building, especially when it had been cleaned and the bee had been polished.
I also have very fond memories (once again with my Grandmother), of visiting the Balfours Cafe in the mall and insisting on getting a frog cake , only to not be able to finish it, because it was far too sweet.
But recently I have come to realise that there are very few other people who live in Adelaide who ever bother to look “Above the Brand”.
Sure there are a few iconic buildings that a lot of people are aware of, but I started to wonder, how many buildings could be recognised by only the portion of the structure that is “Above the Brand”.